My logo design process is structured to work well for both parties.
Once my proposal is accepted, a questionnaire is sent to you.
This an efficient way to gather information needed for the project.
The creative brief is created and agreed upon. This controls the project.
Research is done to delve deeper into your industry, competitors, and customers.
Visual direction is then chosen. This must be unique and appealing to your specific audience.
Brainstorming techniques follow. This helps me to come up with interesting ideas.
Ideas are then sketched quickly over several sessions.
The sketches are evaluated, improved, and discarded, leaving 3 or 4 exciting ideas.
Once refined, sketches are digitised and presented for feedback.
Within the presentation, I explain each concept, showing how they solve the design problem.
Feedback and modification requests are acted on, before approval and acceptance.
File formats and user guides are compiled, ready for delivery.
Projects have their own unique challenges, but generally take 10 – 14 days from start to finish.
Please note: Full payment is required prior to delivery of artwork files.
If you’d like a no-obligation quote for a new logo, use the contact page or email me direct (see below)